Product labels are an extension and personification of a brand. B. Lou Guckian took Daddy's Country Style Barbecue Sauce, original and jalapeno flavors, from stovetop/concept to market in three months and did it on a zero budget. Working with a graphics artist, she conceived the label and created its copy, including the signature bio by the sauces' originator, her father, Eugene P. Guckian.

Project: Daddy's Country Style Barbecue Sauce
Fact Sheet
Label: Original
Label: Jalapeno