Writing Samples
Prior to becoming a nationally published, independent writer,
B. Lou Guckian worked
for 25 years as a communications
professional in a diverse range
of industries and settings and
launched a family-owned barbecue
sauce business. All this she
brings to the writing she personally
pursues and to her
clients' unique projects.
Lou has published
more than 175 articles in corporate magazines, major daily and
weekly newspapers, business journals and
business magazines.
Eugene Guckian, 81, holds a great-granddaughter, Soleil, 2,
in this picture taken in May 2004 on his back porch. See
related article. (Photo by B. Lou Guckian)
Specialties
Lou has a knack for articulating complex concepts in unmistakably
clear language. She supports a variety of business and technical
applications as well as the needs of nonprofits. Lou tells
compelling stories from unique viewpoints. She produces content for
clients' special projects on time and on budget, including for
employee and customer communications, marketing, PR and websites,
for operations, logistics, training and other projects. Particular
specialties are:
- Brand ID and Development
- Emotional Appeals
- Preparing Nonprofits for Grant Donor Research and Grant Writing
- Transforming Technical Information into User-Friendly Documentation
- Website Content and Organization
Special Human Interests
Lou’s forte is bringing imagination and emotions to life in print,
whether in compelling grant submissions, moving public relations
and marketing materials, or bringing to light the plight of the
underserved and marginalized. Lou is particularly interested in
elders, the homeless, and American Indians and other groups who live
in neglect, abuse, addiction or oppression.
If you do not see the type and style of writing you are interested
in within these few samples, please to discuss your interests.