B. Lou Guckian, photo by Robert Burton

Words turn heads. Close deals. Open minds.
Don't leave yours to chance.

B. Lou Guckian dba FishHook

The commercial side of B. Lou Guckian's writing life is
Fish Hook logo.

Fish Hook Logo is a certified woman-owned business
based in San Antonio, Texas, providing expert creative
and technical writing and project oversight to any size
organization, in any industry, anywhere.

B. Lou Guckian provides the following services:

  • Advertising Copy
  • Advocacy Letters
  • Articles: Technical, Human Interest, Profiles, Investigative
  • Biographies
  • Brand Consulting
  • Brochures
  • Business Letters
  • Business Plans
  • Business Writing
  • Communication Consulting: Internal, External
  • Company Profiles
  • Contract Proposals
  • Copy Editing
  • Copywriting: Advertising, Marketing, Public Relations, Website Content
  • Editing
  • Essays: Persuasive
  • Executive Bios
  • Executive Profiles
  • Ghostwriting
  • Grant Donor Research
  • Grant Writing
  • Greeting Cards
  • Interviews
  • Manuals: Users, Procedures
  • Manuscript (Book) Editing
  • Marketing Consulting
  • Marketing Copy
  • Media Advisories
  • Media Queries/Permission to Republish
  • Memoirs
  • News Releases
  • Newsletter Content: Association, Customer, Employee
  • Policies and Procedures
  • Press Releases
  • Proposals
  • Public Relations Copy
  • Sales Presentations
  • Scripts: Radio Commercials, Video Magazines
  • Slogans
  • "State of the (Business)" Addresses
  • Tag Lines
  • Technical Writing/Editing
  • Training Materials
  • Transcriptions (audio and video)
  • Translational Work (synthesizing many sources into one)
  • Website Content